ProfitBricks debuts virtual data center, IaaS for enhanced cloud computing performance and cost

ProfitBricks, an infrastructure-as-a-service (IaaS) company that has reengineered the delivery of cloud computing, announced on Monday general availability of the next generation of cloud computing services in North America.
Reinventing legacy cloud infrastructure architecture and performance, ProfitBricks offers live vertical scaling of CPU cores and RAM - never before has adding resources for an instance (or virtual machine) been possible without requiring a server reboot. ProfitBricks offers better performance with 227 percent greater UnixBench scores over Amazon AWS and 194 percent faster I/O than Rackspace. Customers benefit from transparent by-the-minute pricing, and better usability through a graphical data center interface.
“From our perspective, ProfitBricks is changing the competitive landscape for cloud providers by addressing many of the concerns holding us back from adopting the cloud. ProfitBricks is a game changer,” said Trevor Keith of T.K. Consulting. “The ability to adjust our cloud infrastructure resources on the fly, matched with up-to-the-minute pricing has had a positive and dramatic impact on how we deliver our applications to clients.”
For years cloud service providers required customers to preselect server sizes and add new servers as needed to scale. This horizontally scaled infrastructure required costly application rewrites and left data centers filled with orphaned servers. ProfitBricks’ IaaS platform enables customers to select server instances from 1 CPU core to 48 cores, and from 1GB of RAM to 196 GB of RAM. Additionally, all CPU cores at ProfitBricks are dedicated, they are not shared among customers.
With ProfitBricks’ virtualized network, built on InfiniBand technology, customers can replicate in our cloud infrastructure whatever they can do locally with patch panels and switches. With up to 8 ports per server, connection speeds 8x faster than Ethernet, plus free backend network connections, customers can build any network configuration they want. Users are no longer forced to adapt to their service provider, they have complete network freedom in the cloud.
The ProfitBricks Data Center Designer makes it easy to design and initiate your cloud environments. Drag-and-drop resources like a Visio diagram with all designs result in live provisioning when committed. The DCD makes ongoing management allowing the user to adjust resources with live scaling and instant provisioning. ProfitBricks offers simple and efficient billing that charges only for the resources that are actually consume minute-by-minute. Transparently based on only four parameters, pricing is simple and comprehensible. There aren’t any hidden or additional fees for things beyond control or measurability for the customer e.g. I/O access.
“We deconstructed cloud infrastructure down to its most basic elements and discovered there was a far better way to deliver the service,” said ProfitBricks’ chief executive officer, Achim Weiss. “We ended up reinventing the architecture, which allows us to offer substantially better performance and a new level of flexibility in cloud infrastructure. Our platform allows ProfitBricks to offer unprecedented services at prices others cannot touch because of legacy design and built-in costs.”
"Over the next few years, the IaaS industry and end user adoption will be fueled by improved performance, pricing, and ease-of use," said Melanie Posey, research vice president, hosting and managed network services, IDC. "However, the cloud infrastructure services market is quickly becoming crowded with "me-too" offerings that attempt replicate what the cloud giants have been providing for years. We're eager to see the next round of game-changing innovation in the cloud space."
“We test multiple performance metrics of the leading cloud providers and continually see ProfitBricks outperforming other providers – from I/O and networking to CPU and RAM access speeds,” said Kenny Li, President of Cloud Spectator.
“The architecture lets us open a new world of opportunity for business visionaries and IT budget watchers alike,” said ProfitBricks chief executive officer, U.S., Bob Rizika. “With the benefits of live vertical scaling, and a price/performance ratio that is unmatched, we are seeing growth from organizations with wide variations in processing demand that had traditionally been forced into one-size-fits-all server configurations and reactionary horizontal scaling.”

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